The “Indoguration” of Major Biden: the World’s Largest Virtual Event for Dogs Will Raise Money for the Delaware Humane Association (DHA)

Pumpkin Pet Insurance and DHA, Major’s Former Shelter, Will Raise Funds and Awareness Around the Need to Help Pet Owners Who are Struggling Financially


Wednesday, January 6, 2021, New York, NY — Delaware Humane Association (DHA) and Pumpkin Pet Insurance are hosting a virtual fundraising event on Sunday, January 17 to celebrate the “Indoguration” of Major Biden, the first-ever rescue pup to become First Dog. The event will not only celebrate Major’s journey from the shelter to the White House, but it will also raise funds for DHA to help more shelter animals like Major find their forever homes and spread awareness about the need to help pet owners who are financially struggling to care for their pets.


DHA and Pumpkin are inviting people and their pups to help set the record for the largest virtual gathering of dogs, with a goal of 1,000 attendees. Each attendee is asked to donate a minimum of $10, with 100% of the funds raised directly benefiting DHA to help support the shelter’s vital pet and pet owner community services.


Jill Martin, Lifestyle Contributor for The Today Show, will emcee the event. Other notable rescue dogs and/or their parents are joining the festivities as well, including Lindsey Vonn’s three rescues, Bear, Lucy, and Leo.


As the pandemic continues and the unemployment rate rises, many pet parents are faced with the heartbreaking decision of whether or not they need to surrender their animals in order to stay afloat financially. DHA has seen record demand in 2020 as the organization offers essential relief efforts through its free pet food pantry and affordable veterinary care.


The event’s participants will also have the opportunity to nominate their pup to be part of Major’s Cabinet for the Secretary of Rescue Dogs. The top nominees will be announced during the virtual event and the winner will be ‘elected’ by philanthropist, animal advocate, and founder of Beaux & Paws, Sir Darius Brown.


“We are thrilled to participate in what will hopefully be the world’s largest Zoom call for dogs,” says DHA’s Executive Director, Patrick J. Carroll. “2020 was a tough year for all of us financially – both for animal shelters and pet owners alike. Here at DHA our mission is to make ‘friends for life’ by connecting people with animals, and by building strong relationships to better serve our community. With Major heading to the White House, it’s our sincere hope that we can continue to connect more homeless animals with families than ever before. If a shelter dog is good enough for the White House, they’re good enough for your house!”


“I can’t think of a better way to kick off the new year than by hosting this Indoguration with the Delaware Humane Association,” says Pumpkin’s Founder and CEO, Alexandre Douzet. “Pumpkin is dedicated to the health and safety of animals, and through this fundraiser, we will be able to aid in DHA’s crucial efforts to provide pet owners with the pet care support they need. We are excited for a successful event that will continue the conversation around encouraging the adoption of shelter pets.”


The announcement that Major will be the first rescue pet in the White House has already shed much-needed attention to the value of pet adoption with TIME Magazine naming Rescue Animals as this year’s “Pet of the Year”. To help commemorate such a milestone, Pumpkin and DHA hope to have the fundraiser recognized as the largest virtual gathering of dogs – and help more shelter pets like Major get a chance to live the American Dream.


Anyone interested in registering for the event can do so at:


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About Pumpkin Pet Insurance[1]

Pumpkin Insurance Services (Pumpkin) is a direct-to-consumer pet care company and insurance producer founded to ensure pets live their longest and healthiest lives. Pumpkin insurance plan offers dog and cat owners advanced veterinary care coverage, and their optional Preventive Essentials plan add-on offers life-threatening disease prevention through reimbursing for vaccines and the related annual wellness exam and lab tests, enabling consumers to make data-informed care decisions based upon their individual pet’s health needs. All Pumpkin Plans provide reimbursement for covered care administered by any licensed veterinary clinic in the U.S. and Canada. Pumpkin insurance policies do not cover pre-existing conditions. Waiting periods, annual deductibles, co-insurance, benefits limits and other exclusions may apply. For all limitations and for information about Pumpkin’s Pet Insurance, and/or to learn more about Pumpkin’s optional add-on Preventive Essentials benefits, visitors can review Pumpkin’s Terms and Conditions at and at, respectively. Additional information may be found by visiting


[1] Pumpkin Insurance Services Inc. (Pumpkin) is a licensed insurance agency, not an insurer. Insurance is underwritten by United States Fire Insurance Company, a Crum & Forster Company and produced by Pumpkin. Pumpkin receives compensation based on the premiums for the insurance policies it sells. Pumpkin Preventive Essentials is not an insurance policy. It is offered as an optional add-on non-insurance benefit. Pumpkin is responsible for the product and administration.


About Delaware Humane Association

Delaware Humane Association (DHA), located in both Wilmington and Rehoboth Beach, is a nonprofit, no-kill animal care and adoption center. DHA’s mission is to make “friends for life” by connecting people with animals, and by building strong relationships to better serve the community. DHA is committed to providing for the needs of homeless and owned dogs and cats by providing temporary shelter, affordable spay and neuter services, low cost vaccination clinics, a pet food pantry, adoption and placement resources, and more. For more information, or to donate, visit



Cory Topel

Marketing Manager

302-571-8171 ext. 311 (office)

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